Jackson, TN

Joshua

Santhosh.

Joshua Santhosh
Mobile eCommerce CRO
Jackson, TN

I help DTC brands turn mobile traffic into revenue. Background is fullstack development with a focus on conversion-focused mobile work — checkout flows, PDPs, sticky CTAs, and the components most often leaking add-to-carts.

josh@joshuasanthosh.com
●Recent work
№01

Ecommerce build-out for ReNew Biomedical

Ecommerce build-out for ReNew Biomedical
Context
ReNew is a ~85-person medical equipment depot serving EMS, post-acute, and alt-care organizations across North America. They sell, repair, and service diagnostic, monitoring, patient handling, and therapeutic equipment — and needed an ecommerce experience that could carry that breadth without losing buyers in it.
What I built
Worked on the live product detail pages within the ecommerce section. Section reference: renewbiomedical.com/category-product/defibrillators/
Conversion-focused decisions
  • Prioritized information clarity over decorative features — a deliberate call given the B2B clinical buyer audience, who purchase on specifications and detail
  • Mobile was treated as a first-class surface rather than an afterthought; a separate mobile design was mocked up alongside desktop rather than retrofitted after the fact
  • Advocated for pulling back animation and motion across the section to preserve the structural, serious tone of the site — a decision that improved clarity and, downstream, conversion
№02

Product UX for HomeSoule antiques & home furniture

Product UX for HomeSoule antiques & home furniture
Context
Brick-and-mortar furniture and antique retailer making the jump online. Inventory is visually-driven — each antique is one-of-one — so the product page had to make individual pieces feel desirable enough to drive an online inquiry or purchase.
What I built
Heavily involved in the UI/UX of the product page experience. Live example: homesoule.com/product-category/antiques/
Conversion-focused decisions
  • Image-forward layout so each piece gets room to sell itself
  • Pricing and dimensions visible up front — antique buyers want specifics, not marketing copy
  • Persistent "Speak To A Designer" entry point for higher-consideration purchases that don't convert in-session
№03

Client work through Frontline Creative Studios

Client work through Frontline Creative Studios
Context
A range of engagements delivered through Frontline, the creative agency I work at. Scope varies from component-level fixes to full site builds depending on the client.
What I built
Selected clients and scope:
Clients & scope
  • Master Medical Equipment (mmemed.com) — component builds, redesigns, and product page work for ReNew's sister company (~55 employees, shared building and founder)
  • 2K (2kllc.com) — small client engagement; built the site end-to-end
  • Health Break (healthbreakinc.com) — component builds and on-site implementations
  • Jackson TN Fire (jacksontnfire.com) — informational site for the fire department
  • Frontline Creative Studios (frontlinecreativestudio.com) — the agency itself manages 20+ client sites; contributed to a large majority of them
№04

Recent component showcase

Recent component showcase
Context
A reusable video testimonial carousel — customer testimonials paired with video proof. Built to slot into product and landing pages where social proof needs to do real work without degrading mobile performance.
What I built
A self-contained component pairing testimonial copy with video and an image of the customer for added human proof.
Conversion-focused decisions
  • Mobile-first build: optional configuration to cap visible videos at 1 or 2 on tablet/mobile (versus up to 8 on desktop) to protect performance on lower-bandwidth devices
  • Lazy-loaded video sources to keep mobile LCP from regressing when the component is added to a page
  • Poster image fallback so the section never appears broken on slow connections
  • Designed to sit above-the-fold without pushing the primary CTA off-screen on mobile
№05

Private client work

Private client work
Context
Independent paid engagements taken on outside of agency work, for local businesses needing end-to-end builds.
What I built
Two private engagements:
Engagements
  • Life insurance firm — end-to-end site build for a local firm establishing their online presence
  • Pressure washing company — site built specifically to convert outbound advertising traffic into booked jobs
●Experience
  1. Fullstack Developer · Frontline Creative Studios
    Jan 2024 – Present

    Build production web experiences for client brands with a focus on mobile-first conversion — checkout flows, PDPs, custom components, and performance work.

  2. Fullstack Developer Intern · Master Medical Equipment
    Aug 2023 – Dec 2023

    First professional dev role. Shipped production features across the stack.